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Pure Impact Cheerleading

Dream big, work hard and make it happen.


Maichina Veri, November 09, 2022 // Brantford, OntarioOwner Ashley Sherman of Pure Impact Cheerleading. Submitted photo.


Ashley Sherman, 26, is the owner of the local business Pure Impact Cheerleading – the only cheerleading gym in Brant County and surrounding area. What started in a dance studio in July 2020 has expanded into a gym in West Brant where Ashley trains about 200 athletes a week.

All genders and age groups are welcome to take part in programs offered at the gym. Pure Impact Cheerleading is not just about teaching the athletes how to do “cool stunts” and tumbling skills, says Ashley, but also focuses on practical life skills such as sportsmanship, teamwork, perseverance, discipline, dedication and self-confidence. Programs include, but are not limited to, competitive and recreational cheerleading, birthday parties, camps and coaching programs.

Speaking to coaching, Pure Impact Cheerleading provides paid opportunities to both secondary and post-secondary students who are looking to inspire young athletes. There is also a “coach in training” program for youth between the ages 10-16 that teaches leadership, responsibility and athlete safety as well as promotes self-growth.


Ashley with two of her many athletes. Submitted photo.


“Dream big, work hard and make it happen” is the motto around Pure Impact Cheerleading. Ashley measures success in different ways through both sport and personal growth. Whether the athletes have accomplished pointing their toes in their jumps or getting first place in a competition, all successes are celebrated. Worth noting here is the gym’s gold bell which an athlete gets to ring with they’ve achieved a new skill. The whole gym will stop and watch the athlete perform their skill in support and celebration.

Ashley’s primary objective is to work with her athletes and motivate them to “work hard and dream big to achieve their goals.” She hopes to see the gym grow, and to leave a positive impact on as many athletes as she can.

To learn more about Pure Impact Cheerleading you can visit the website HERE.

Follow Pure Impact Cheerleading on Facebook HERE and on Instagram HERE.



Maichina Veri is a writer based in Brantford, Ontario. She holds a Bachelor of Arts in Creative Writing from Montreal’s Concordia University and has a background in Journalism – Print from Niagara College.

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